The product sells itself when buyers can turn it in their hands.
A real-time 3D configurator for a manufacturer whose catalogue was a PDF. Customers now rotate the product, swap materials, price a configuration and send it to sales — in the browser, on a phone, without a plugin.
A catalogue cannot answer the only question buyers have.
"What will it look like in my configuration?" Every answer took a sales call, a render request and days of waiting — and each round of waiting is where deals cool.
Static imagery, dynamic product
A configurable product photographed in one finish. Every other combination existed only in a spec sheet.
Sales as a rendering service
The team spent its day producing visuals instead of closing — a cost that grew with every new material option.
No signal from interest
Nothing captured which combinations buyers actually wanted, so the roadmap was guesswork.
A configurator, not a viewer.
Rotation is the easy part. The work was making every choice a buyer makes flow into pricing, into sales and into the product roadmap.
Real-time 3D in the browser
Optimized geometry and materials that hold 60fps on a mid-range phone — no plugin, no app, no download gate.
Material & option engine
Finishes, components and dimensions defined as data — new options ship by editing a catalogue, not the codebase.
Configuration to quote
Every configuration is shareable and priced, and arrives in sales as a specification instead of a vague enquiry.
Demand telemetry
Which combinations get built, shared and abandoned — the roadmap now reads from behavior, not opinion.
Blueprint first, as always.
Performance targets, the option data model and the sales handover were decided on paper before a single mesh was loaded — because in 3D, architecture mistakes surface as frame drops on the customer's phone.
Discovery
Option taxonomy, device performance budget, and the definition of a qualified configuration.
Asset pipeline
Production CAD reduced to web-ready geometry with a repeatable process the client's team runs itself.
Interface & brand
A configurator UI that reads as the product's brand, not as a CAD tool bolted onto a website.
Handoff
Repository, infrastructure keys, asset pipeline documentation and full IP — transferred, not licensed.
The sales conversation starts after the decision.
Buyers arrive having already built and priced what they want. Sales stops producing renders and starts confirming orders — and the platform is owned outright by the client.
More work in production.
All selected workIMOOX CRM + ERP
One control center replaced the stack sales, ops and finance were fighting over.
Read the case Luxury mobilityUpgrade Van
A digital showroom that sells bespoke builds before the first conversation.
Read the case Start hereYour blueprint
Architecture, prototype and a fixed quote before you commit a dollar to the build.
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